What is the evolution of Marketing Mojo? Where did the term come from? Craig Faulkner talks about his three and a half decade-long career in marketing for financial advisors and about what he has learned makes for successful marketing for service providers.

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Craig Faulkner

Craig J. Faulkner enjoyed a successful career as a Certified Financial Planner and a Registered Investment Advisor before he founded Emerald, a large financial services marketing company he ran for twenty years. He pioneered new marketing approaches for the financial services industry, including a line of seminars that is still used by thousands of financial professionals. In 2011, Craig formed FMG Suite to explore digital marketing technologies for financial advisors.

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