Brand Strategy For Financial Advisors
Brand strategy is one of the most critical aspects of your presentation marketing. At FMG Suite we believe our brand is all about helping our clients create their best brand. We believe that an online presence that reflects their true brand helps them achieve maximum success in their practices.

I hope this course and white paper allow you to develop a dynamic brand identity that allows you to grow your business and experience new levels of success.

Lab 1 – Capture Your Brand Identity

The best thing you can do for your personal brand is to tie everything back to why you
love your job. Why do you do what you do? Now don’t worry if the question feels a little
intrusive. You can tackle it at whatever level you are comfortable. But trust me, sincere
value branding creates success.

Lab 2 – Create Your Brand Message

When you clarify your brand message you build the foundation for content creation, as well as establish your position in your market. Your message is the ongoing communication of your brand promise. By clarifying your expertise you’ll be able to focus more on your ideal clients and prospects.

Lab 3 – Design Your Visuals

Design is one of those skills that people seem to be born with. But there are some simple techniques and tricks you can use to dramatically improve your design abilities. Design is crucial to everything you do to communicate your brand.

Craig Faulkner

Craig J. Faulkner enjoyed a successful career as a Certified Financial Planner and a Registered Investment Advisor before he founded Emerald, a large financial services marketing company he ran for twenty years. He pioneered new marketing approaches for the financial services industry, including a line of seminars that is still used by thousands of financial professionals. In 2011, Craig formed FMG Suite to explore digital marketing technologies for financial advisors.

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