Social marketing is one of the most sought after skills these days. This white paper will help you get your social marketing efforts going.

I was excited when we decided to make this month’s topic social marketing. From talking with our clients I know that the decision to market on social networks can seem daunting.

With so much change and evolution happening, they are afraid they’ll miss something vital. While their concerns are valid, with a little planning and some help, advisors and agents can use social media to solve a critical issue that has always plagued service professionals.

Unlike people who create a tangible thing, service professionals rely solely on the value of their skill and their reputation to market their services. I think this is the root of a lot of the challenges they face when they start to consider online marketing. How do you best display something that can’t be seen?

Somewhere in my past I heard a product marketer say “A solution is when you combine your product with a
service.” I remembered it because I have always dealt with service professionals. I thought, well it’s too bad we don’t have a product to connect our service to. Then it occurred to me, we do. It’s our content.

Social media is the best way I have found to consistently and cleanly deliver a content product to your clients and prospects. Once it is coupled with your service you will be offering a full solution.

Craig Faulkner

Craig J. Faulkner enjoyed a successful career as a Certified Financial Planner and a Registered Investment Advisor before he founded Emerald, a large financial services marketing company he ran for twenty years. He pioneered new marketing approaches for the financial services industry, including a line of seminars that is still used by thousands of financial professionals. In 2011, Craig formed FMG Suite to explore digital marketing technologies for financial advisors.

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