Thought Leadership might sound like a lofty goal, but for the modern service professional looking to build a following online, it is a necessity.


Like a lot of service professionals making the move to online marketing, I’ve always thought the term “thought leadership” seemed a little self-important.

The term has appeared in so many articles lately, I asked my marketing team to do a deep dive on the subject. We had a series of conversations about what it really meant to be an online expert.

The more I learned about thought leadership, the more it became apparent that stepping up and accepting a leadership role online is not a self-aggrandizing act. Instead, it is actually a sign of dedication and service.

“Thought Leadership” doesn’t mean conceited online celebrity; it means someone who is invested in sharing real value with clients, prospects and the public.

Thought leaders do their best to create insightful, inspirational content and invite their audience to take meaningful actions. A thought leader is someone who is ready to take their unique service offering to the next level.

We all want to find new clients online. As the Internet becomes more and more inundated with content, it is important that you take the necessary steps to attract a loyal online audience and provide them with real insights that lead to action.

In our newest white paper, we explain how you can take a few easy steps to establish your online expertise, attract fresh leads, and motivate existing clients.

Instantly Download the Whitepaper

Craig Faulkner

Craig J. Faulkner enjoyed a successful career as a Certified Financial Planner and a Registered Investment Advisor before he founded Emerald, a large financial services marketing company he ran for twenty years. He pioneered new marketing approaches for the financial services industry, including a line of seminars that is still used by thousands of financial professionals. In 2011, Craig formed FMG Suite to explore digital marketing technologies for financial advisors.

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